Privacy Policy | The FBA Alliance

Last updated: 23 January 2026

This Privacy Policy explains how The FBA Alliance (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you interact with us, including when you visit our website https://www.thefbaalliance.co.uk/, submit a form, book a call, purchase our services, or contact us.

We take your privacy seriously. We do not sell your personal information and we do not share it with anyone for marketing purposes.

Who We Are

The FBA Alliance provides education, consulting and support services relating to Amazon selling and e-commerce.

We operate from Dubai, United Arab Emirates.

If you have any questions about this policy, please contact:
Email: admin@thefbaalliance.co

What Information We Collect

We may collect personal information that you submit to us through our website forms or communication channels, including:

Full name

Email address

Phone number

Business information you choose to share (e.g. your Amazon goals, experience, budget, challenges)

Any information you include in your message or form submission

We only collect information that is necessary for enquiries, onboarding and service delivery.

How We Collect Your Information

We collect personal information when you:

Submit a form on our website

Book a call or enquiry

Become a client and use our services

How We Use Your Information

We use your personal information to:

Respond to your enquiry and communicate with you

Provide our services, training and support

Manage onboarding and customer support

Send important service messages (appointments, reminders, updates)

Contact you about what you have specifically asked to be contacted about

Improve our customer experience and internal systems

Marketing Communications

We may send marketing communications by email, SMS or WhatsApp, but only based on what you have told us you want to be contacted about.

You can opt out at any time by:

replying “STOP” to messages (where applicable), or

emailing admin@thefbaalliance.co and requesting removal

Where Your Data Is Stored

We store customer information securely inside GoHighLevel (our CRM system).

Access to this data is limited to authorised team members only, and we take reasonable steps to protect your information from unauthorised access, misuse, loss or disclosure.

Do We Share Your Information With Anyone?

No. We do not share your personal information with third parties.

We may only disclose personal information if legally required to do so, or if necessary to protect our rights, prevent fraud, or comply with law enforcement or regulatory requests.

How Long We Keep Your Information

We keep your personal information only for as long as necessary to:

communicate with you,

provide services,

maintain internal business records, and

comply with any legal or accounting obligations.

When your information is no longer required, we will delete or securely dispose of it.

Your Rights

You may request at any time:

access to the personal data we hold about you

correction of inaccurate information

deletion of your information

removal from marketing communications

To make a request, email admin@thefbaalliance.co

Cookies and Tracking

We do not use cookies for tracking, advertising, or behavioural analytics on our website.

Data Security

We take appropriate security measures to protect personal data from unauthorised access, alteration, disclosure or destruction.

However, no method of internet transmission or storage is completely secure, so we cannot guarantee absolute security.

Updates To This Policy

We may update this Privacy Policy from time to time. The latest version will always apply and the “Last updated” date will be amended accordingly.

If you have any questions about this Privacy Policy or how we handle your data, please contact:
admin@thefbaalliance.co